BitBoy: 'This Coin Will 100x'

Ben Armstrong, better known as BitBoy Crypto, was the most followed crypto YouTuber in the world. At his peak, he had 1.4 million subscribers and massive influence over retail trading decisions. When he said "this coin will 100x," thousands of people bought.

The problem was that BitBoy was being paid to say it. He promoted tokens through paid partnerships that he often failed to disclose properly. When the tokens inevitably crashed, his subscribers held the bags while the projects (and BitBoy) had already cashed out.

His channel became a pump machine. New video every day. New "gem" to buy. New "100x moonshot." The thumbnails were always the same: shocked face, rocket emojis, and a number with too many zeros. It was financial content reduced to clickbait.

In 2023, Armstrong was fired from Hit Network, the media company that had acquired his channel. Reports cited erratic behavior and substance abuse issues. Shortly after, he was arrested outside his former business partner's home. The mugshot went viral. The man who told millions of people what to buy was now a cautionary tale himself.

His channel still exists under new management, but the BitBoy brand became synonymous with irresponsible crypto promotion.