Floyd Mayweather: A $1.26M Meme Coin, Deleted Posts and a 97% Fall in Four Hours

Shortly after 6pm UTC on Tuesday 13 October 2026, a post appeared on Floyd Mayweather's X account, which has about 6.8 million followers. It is gone now, but the token's profile on DexScreener, a market data site, still links to it. The token was called Floyd Money Mayweather, ticker FLOYD. Three hours later it was valued at $1.26 million. Four hours after that it was worth $36,000, and the posts about it had been deleted.

The man who says he made it happen is not Mayweather. Sahil Arora, a promoter who launched a string of celebrity tokens in 2024, told the crypto news site Decrypt that he launched FLOYD and that the whole episode was orchestrated, the crash included. Mayweather has said nothing. He did not respond to Decrypt's request for comment, and no statement from him or his team had appeared by 19 October.

A token in an app built for watching

FLOYD is a memecoin: a digital token with no company, no earnings and no assets behind it, priced purely on attention, closer to a collectible trading card than a share. It was promoted on Fomo, a mobile trading app for the Solana blockchain network, run by FOMO Labs from fomo.family. Fomo works like a brokerage app with a social feed attached. Users follow other traders and see what they buy and sell as it happens. Its founders, Paul Erlanger and Se Yong Park, both previously worked at the crypto exchange dYdX. In November 2025 Benchmark, the venture firm, led a $17 million investment in the company, TechCrunch reported.

The token itself was made with pump.fun's system, a website that works like a vending machine for tokens: pick a name and a picture, pay a few dollars, and one billion tokens are ready to trade. Early buyers climb a fixed price ladder. Once enough money has come in, the token "graduates" to PumpSwap, a trading venue where a liquidity pool, a pot of tokens and cash run by code, sets the price from the ratio between the two. Market value here means the latest price multiplied by all one billion tokens. It is a number on a screen, not money anyone could collect at once.

Seven hours on the chart

Trading data from pump.fun and GeckoTerminal, a site that logs every trade in a token's pool, shows how the day ran. All times are UTC.

The first trades came in the 5pm hour, at a market value of about $3,000. The post on Mayweather's account went up at about 6:10pm. FLOYD finished its price ladder and moved to PumpSwap at 7:41pm, briefly touched $66,000 in market value, then fell to about $7,000 within minutes. For the next hour it sat between $7,000 and $30,000.

Then, from 8:45pm, it ran. At 9:14pm FLOYD hit its peak, a market value of $1.26 million. It swung between $400,000 and $1.18 million for the next two hours, with a second high at 10:34pm. At 11:10pm the floor gave way: in seven minutes the value fell from about $750,000 to about $210,000. The slide continued through the night. At 1:06am on 14 October the token touched a market value of $36,400, 97% below the peak, less than four hours after it. Measured from the second high, the fall was 96% in about two and a half hours, the figure most outlets reported.

About $3.9 million of FLOYD changed hands in its main pool on 13 October alone. By 19 October the token was valued at about $12,400, roughly 99% below its high.

©CMZ chart. Data: GeckoTerminal

Who sold, and who says they planned it

Crypto traders on X pieced together a version of events on the night. Posts from accounts including Market Insider said a Fomo profile under Mayweather's name had promoted the token and sold for about $5,000 before the price ran, missing what Market Insider put at more than $280,000 in profit. Decrypt, citing those posts, reported that the sale came from the deployer wallet, the wallet that created the token, and that the posts were then deleted. Who controls that wallet has not been shown publicly. Some traders on X speculated that Mayweather's accounts had been hacked. Nothing from his side has confirmed or denied it.

At 2:13am Market Insider reported that every post about the token and Fomo had been removed from Mayweather's account. By then the price was about $95,000.

Arora's account, given to Decrypt, is that the early sale was the point. In his telling, the story of a famous boxer fumbling a fortune on his own coin is what drew buyers in and pushed the price to $1 million. He claims to have made a seven-figure profit by selling from other wallets. He also told Decrypt that "this wasn't [sold in] one clip", meaning not in a single sale, and that he is "tight" with the celebrities he launches tokens with, and convincing them is "really easy." None of those claims has been independently confirmed.

The numbers do not add up, says Bubblemaps

Bubblemaps, a blockchain analysis firm that maps which wallets are connected to each other, looked at the trading and told Decrypt it did not see seven figures. The biggest cluster of connected wallets made about $105,000 in profit. The top 100 traders in FLOYD made about $306,000 combined. In the firm's words, as reported by Decrypt, the numbers "aren't adding up."

That gap matters for the rest of Arora's pitch. "We will recreate everything on Fomo that we made on Pump.fun in 2024, just with better strategies where people also win," he told Decrypt. The 2024 record is the one he is offering to repeat. It began with Caitlyn Jenner, the former Olympian, whose JENNER token launched on pump.fun in May 2024; Jenner later said Arora "scammed" her, according to Decrypt. The rapper Iggy Azalea accused him of posting fake screenshots suggesting he had launched a token for her. The singer Jason Derulo launched a token called JASON in June 2024 and publicly accused Arora of duping him; Arora told Decrypt at the time that it was part of the script, and JASON then fell about 98% from its peak.

Not his first token

Mayweather's name has been attached to crypto promotions for almost a decade. In 2017 he asked fans to call him "Floyd Crypto Mayweather" while promoting token sales, including Centra Tech's, which raised about $32 million. On 29 November 2018 the US Securities and Exchange Commission said he had failed to disclose $100,000 from Centra Tech and $200,000 for promoting two other sales. Without admitting or denying the findings, he agreed to pay $614,775 and not to promote any securities for three years. The full story is in CMZ's piece on the 2017 token sale boom, and the wider pattern is in the article on influencer promotions.

In 2021 he promoted EthereumMax and was named, alongside Kim Kardashian, in an investor lawsuit that a judge dismissed by the end of 2022, Decrypt noted. In June 2024 a post on his X account promoted a Solana token address. The blockchain investigator ZachXBT replied asking whether he deserved a 13th chance, and the post was later deleted, Bitcoin.com News reported. FLOYD on Fomo is the latest entry, and the first in which a promoter has stepped forward to claim the crash.